How To Start A Successful Podcast
You have the ideas, you broke down the topics, you have a way with words, you like to talk, sure starting a podcast is a great option for you. As we all are more interested in multi-tasking the audio format content is gaining quite a popularity and preference. One such is Podcast. A podcast is a series of spoken and recorded audio episodes that are themed or focused on one central topic be it – world affairs, history, technology, etc. Although, video podcasts are also available nowadays most of the podcasts are still in the audio format. Nowadays, tiktok voice over is becoming more and more popular.
There are a few key things that you might want to look into before you start recording your podcast. These things can be crucial to the success of your podcast and your dream of hosting one.
1. Know your Audience
The second thing to consider here is who you are talking to? You must define your target audience, in this case, listeners. Just like marketers decide and narrow down their target audience you also have to lay down the category, age group, gender, etc. of the people whom you want as your target audience. Narrowing down on this helps you better understand the way people of the particular segment think & feel, and further helps you better connect and communicate with them. Knowing your audience would make it easier to devise a way to engage with them and to make them interested in your podcast. Say, your target audience is stay-home moms then you can use an excellent motherly female voice-over recording for the intro & outro of your podcast and even name the podcast accordingly, to get their attention.
2.Know your Niche
First, you must determine the niche you want to talk about and how many topics this niche can provide you with. Meaning how much content you can produce in the niche of your choice. It often happens that certain topics seem very intriguing at first but do not hold much content and very soon, like in a few episodes you start running out of things to talk about. Therefore, you must select a niche or a topic that not only interests you but also can provide you with an ample amount of quality content.
3.Pick Your Style
So, how it is going to be? Is going to be a chat or a conversation with other moms, talking about the challenges they faced and tips to overcome? Maybe you are a lone wolf, and it’s going to be just you and the mic or perhaps it’s the interview style that interests you more, where you invite certain experts to talk about things. Well, however it is, you must start with one and then you can mix it with other styles. Although, bringing in other styles have their own requirements that are needed to be fulfilled to make your podcast sound interesting. Say, for interviews you have to study about the expert you are inviting, their biography, interviews, likes, dislikes, everything. So, pick the style you are most comfortable in to start with.
Quality of content is crucial in every form of media for its success. In the case of podcasts, the quality of sound or the audio is decisive. Audio with poor clarity makes it difficult for the listeners to hear and they have to work harder for it instead of just enjoying the podcast. The audience will lose interest despite the great stories and amazing guest appearances. Therefore, make sure you have the right quality equipment and software to record and process a great quality podcast.
5. Consistency & Authenticity
Obviously, you have to select your day & time, length, platform, and the frequency at which you drop in your podcast and you have to be consistent about it. Meaning whether your podcast is a weekly, bi-weekly, or monthly podcast and the respective details about it. Employing professional voice-over actors to give those details and gist of your next episode adds to the credibility of your Podcast. Podcasting is quite an intimate way of communication; you must be authentic and understanding of the things you are talking about. For example,male voice actors tend to have a deep voice. It’s like inviting people to listen to things that make you vulnerable and embracing those and forming a relationship with the listeners. It is more like creating an empathetic link or a bond between the creator and the audience.
So, you see, a successful podcast does not need one of these qualities but constitutes a combination of all these. It’s like cooking up a delicious dish, you need to have the right ingredients in the right amount. Therefore, work on these key factors before you start recording and lay a solid foundation for your launching your dream podcast.